Every day 1,600 people die, 18,000 registrations are received for the Telephone Preference Service, 240 businesses move premises and 18,000 people move house.
All of these changes cause consumer and business data to rapidly decay. The integrity of the consumer and business data used within customer communications and marketing campaigns has a direct impact on the response rates, campaign costs and a consumer’s perception of the organisation.
Data cleansing enables organisations to address these issues by:
Reducing costs associated with contacting individuals who cannot or will not respond
Improving the effectiveness of communications to consumers, improving response rates and return on marketing investment
Reducing the risk of causing consumer annoyance and damaging brand reputation
Ensuring that data and marketing communications are compliant with the numerous data regulatory requirements
In association with Experian Intact, Jigsaw7 can provide the market leading data cleansing service. The system utilises the most comprehensive and cost effective data auditing and cleaning resource available.
We can provide a free assessment of your data to determine its cleanliness and identify any required cleaning procedures. Additionally, we can enhance your database by appending missing information (i.e. telephone numbers) or for business data we can add new datasets (i.e. employees, turnover, etc).
Find out how accurate your data is by using our free Data Health Check.
Our data cleaning service includes processing against the following sources and processes to clean and update names, addresses and telephone numbers to ensure that an organisation’s communications are personalised, accurate and deliverable:
Validate Validate individual and business contact information to ensure that direct mail is deliverable and will reach the intended recipient:
Individual Residency or Business Validation Verify that an individual/business is present at an address.
Telephone Number Validation Validate that a telephone number for an individual or business is complete and up-to-date.
Suppress Identify individuals that cannot/will not respond to your communications, thereby preventing consumer annoyance and reducing wasted costs:
Goneaway Identification Individuals/businesses that have moved house or premise.
Bereavement Processing Identify deceased individuals and family members that have recently suffered a bereavement.
Preference Service Identify individuals registered with the Preference Services.
County Court Judgement Suppression Remove individuals whom have a County Court Judgement.
Enhance Use additional information to provide an insight into the consumer or business, to ensure that the most appropriate offer is targeted at the right individual:
Telephone Number Appending Further enhance consumer and business contact information by appending telephone number details. This service can also be used for appending telephone numbers to your direct mailing lists to enable you to conduct follow-up telephone calls and maximise campaign lead generation.
Consumer Lifestyle Information Enhance consumer data using consumer demographics including age, household income and MOSAIC.
Business Insight Data Enhance business data using business profiling variables including no. of employees, turnover and SIC codes.
Match Accurately identify duplicate records to reduce wasted mailing costs and avoid causing annoyance:
Self File Dedupe Identify duplicate records within a single file.
Cross File Dedupe Identify duplicate records for the same individual or business across two files.
Client Stop File Dedupe Identify consumers/businesses on your mailing file that also appear on your customer file or your in-house 'do not mail' file.
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